“It’s Not About You.”
Meg Swayze Meg Swayze

“It’s Not About You.”

“Users are not designers, and designers are not users.” This fundamental principle is encapsulated in the powerful mantra of UX design— “It’s not about you” or, more aptly said by Jakob Nielsen, “You are ot the user.”

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“It Depends”
Meg Swayze Meg Swayze

“It Depends”

In the dynamic world of UX design, where decisions shape user experiences, there's a powerful two-word phrase that often serves as the ultimate pause button: "It depends." These words carry more weight than meets the eye, and they serve as a diplomatic reminder that the user's needs and context should precede design decisions.

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