Generational Design for Effective Communication!
Meg Swayze
Brand Strategy | UX Research | UX/UI Design | Web Development
Power of User Research
I recently completed a UX/UI project and web launch for StrongerLife, a fitness program for those aged 55 and above. The owners, both younger than their target audience, are highly trained Doctors of Physical Therapy with expertise in active aging and geriatrics. However, when it came to the user experience and aesthetic of the website the client wanted to ensure, through user experience research and design, that they were authentically and effectively communicating with their older user. To design effectively, the needs, motivations, and pain points of the user needed to be identified.
Understands the User
"Meg's commitment to user research and her genuine passion truly sets her apart. Through her unbiased understanding of our users, she skillfully crafted a design that authentically speaks to our audience—a rare talent that not many possess."
— Dustin Jones, StrongerLife Co-Founder
Hi! I am Meg.
My work is fueled by the passion to identify, cultivate, and unleash the untapped potential of individuals, empowering diverse leaders to make a positive impact on our world.
I achieve this by creating human-centered designs that foster meaningful connections, eliminate barriers, and pave the way for mutually beneficial outcomes.
In UX/UI Design, I am interested in areas related to Accessibility, Sustainability, and Generational Design.
If not creating, I am busy adventuring in the great outdoors with my family!